9. 6. 2009
Infiniti - luxury choice for independent rebels
In a mid of May INFINITI CENTRUM PRAHA under the umbrella of AUTO PALACE GROUP, who represents luxury brand Infiniti on the Czech market, has officially started its operations. Although Infiniti is the major brand, it appears on the US market already in 1989, it entered in Europe only the last year. Infiniti Centre in Prague is 18th European Centre but the Infiniti Europe plans are more extensive. By the end of 2010 above 80 luxury centres should be operating in Europe. And these centres will show to customers "what really makes sense".
Infiniti is the luxury brand, full of comfort but at the same time full of sportively explosive passion that comes from power engines of 3,7 l (320 hps) and 5,0 l (390 hps). The actual model offer for the Czech market forms 4 models: comfort sedan G37, sportive G37 Coupe and crossovers - compact EX37 and the brand flag model FX37/FX50. But the new G37 Cabrio, which will be launched in this autumn, was already revealed to press and VIP guests in the Czech premiere.
Infiniti commenced in a big style once it prepared the VIP party in its new show-room in Průhonice. Honoured guests took a part in this party. H.E. Jan Lucas van Hoorn, Ambassador of Holland in Czech Republic, Mr. Jürgen Schmitz, Infiniti Europe regional director for Central and Eastern Europe, Mrs. Borovičková, mayor of Průhonice, Zlata Adamovská, Lubomír Brabec, directors of several banks, leasing companies, …. and for sure the owner and president of AutoBinck Holding Mr. Rolf Lauret with his wife Lideweij Hylarides were present. Among the important guests also Mr. Elias Drakopoulos, managing director Business Lease was present.
VIP guests were surprised during the evening not just once. Mrs. Jana Štefánková got the guests through the whole event. The program was full of music "delicacies". The Slovak Mango Salseros band opened the night in hot Caribbean rhythms, and then the new pop-star Marek Ztracený, who opened the Prague’s Beyonce concert, performed his famous hits. The night peacefulness of 30th-40th years was posed by Radka Fišarová. Her special Edith Piaf program was really fascinating. Any of guests didn’t leave the party with empty hands. But some of them were a bit luckier than the others … some guests won in lucky dip voucher for Infiniti car rent for a week or beautiful diamond.
The Infiniti brand is self confident and it has a lot to offer to the clients. Not only from point of the model portfolio but also from point of the exclusive services that are offered to customers. Pick-up of the car in customer place for service and its back delivery is a standard, same as the assistance service which includes things like accommodation in 5* hotel or business flight ticket... and all this also in case the Infiniti client doesn’t drive his/her Infiniti car. The Infiniti client is really such a centre of universe and his/her time is the valuable element for the brand. That’s the reason why centre offers for example the free of charge business lounge services that you can find in luxury hotels. Fax and copy service, Wi-Fi, drinks and snacks once they wait for car but also for their possible business meetings or only for informal dates within the Infiniti Centrum Praha premises.
Comparison to the boutique hotel services is not accidental. Designers got a lot of inspiration in luxury hotels and they use many elements into Infiniti show-rooms. Entrance reception, hall and then gallery. All this from high quality materials with such a focus on the pure Japanese design and natural textures.
INFINITI CENTRUM PRAHA
tel.: +420 296 574 707
V Oblouku 728
Praha - Průhonice
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